They have connected us teachers with a PR agency to help us all spread the word about what we do and why. I just submitted some answers to a potential interviewer and thought I'd share them with you too.
Where are you/your business located? Portland OR and online
What did you do before you became an entrepreneur? I’ve always worked for myself.
Describe your business goals, mission and primary customer base: My mission is to help people reconnect with the natural way in which humans are meant to move and self regulate through somatic awareness and nature. My clients are self-motivated and questioners of the status quo.
Describe one highlight of your entrepreneurial journey so far.
Just one?! Every day is fantastic. If I won the lottery I would continue to do what I do, and probably even more so, because I’d have the funds to travel more and reach more people. I love seeing people do things they initially say they can’t do. An 82 year old woman hula hooping, a client with two knee replacements getting get up and down off the floor with ease, or just walk without pain in a more natural contralateral motion... it all rewarding to see people find more ease in their lives... my job is not a job. It’s a calling.
What do you love about working in the outdoor/fitness industry?
Humans are meant to spend plenty of time outdoors, play and move with wild abandon, just like we did as children. I never wanted to work at a desk and my job makes sure I stay true to natural living.
What has been most surprising or challenging about starting your own business?
The amount of tech/social media stuff I need to do to stay in front of the public. It’s almost counterintuitive; using tech to encourage people to go outside and trust themselves.
What is your most effective way to get new clients/customers?
I’m the only combination Somatics Educator/Personal Trainer in Oregon. What I do is unlike anything most people seek when learning how to move better and get out of pain. The results people get by working with me is my most effective marketing tool. They become my walking billboards and talking brochures.
What was your most challenging year in business and why?
Family health and deaths are the only hurdles along the way. They are a part of life, but they can through a wrench into every aspect of one’s mental, emotional and physical life. Some people will “soldier on” but I honor the time to heal so I can be better in the long run at what I do.
Who or what keeps you going on a tough day?
Honestly, I don’t feel I have particularly tough days. If I find myself anxious, stressed or hyped up too much I know that getting out for a walk with my doggie, enough sleep, and doing pandiculations (somatic awareness movements) will settle me back to a more homeostatic state.
What do you know now that you wish you known when you were starting out in business?
To believe more in myself and not be afraid to tout what I do as freaking awesome!
What do you find particularly satisfying about running your own business?
I love collaborating with my industry colleagues around the world, but ultimately, if I set my mind to do something, it gets done. I’ve always been that way; Imagine it. Make it happen.
What shifts or changes are you noticing in the outdoor/fitness industry?
Its getting more and more tech oriented with gadgets telling us how, what and who to be. Which makes me concerned for those who are surrounded by tech all day and need a break, need to get more centered and grounded. “Stuff” is on the outside. Internal awareness makes us more attune to our natural surroundings, and healthier.
Tell us one more thing we haven’t yet asked about!
I started a Youtube channel to share what I do, and it’s connected me with people around the world. Through that channel, people can "attend" online classes with me. I had a group from 4 different countries, one as far away as South Africa! I guess tech has it’s place after all! :-)